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  • Promoting East African music and Africa’s influence on the world !!!

    Age is not a factor for the great Dr. Mulatu Astatke. On any given Saturday, you can catch the 71-year-old Ethio-jazz inventor hopping back and forth from the timbales, congas and, of course, vibraphone with the same tenacity as his younger musical counterparts at his African Jazz Village club in Addis Ababa.

    This past weekend, Juan Gomez, a photojournalist, deejay, and researcher of African music currently based out of Oakland, California, caught up with Mulatu to discuss his latest efforts in promoting East African music and his thoughts on Africa’s influence on the world.

    Juan Gomez for Okayafrica: It’s an honor to be here with you. What have you been up lately?

    Mulatu Astatke: I’ve been traveling; I’ve been playing all over the world. Always, my base is Addis Ababa, but I travel and go in-and-out of Addis. I’ll be leaving next week to America and I’m meeting different musicians plus with a great promoter in New York. We’re going to talk about starting this university of Ethio-jazz. I have also written a bit for an opera, which is called Yared opera. It’s based on the Ethiopian Orthodox Church and its contribution for conducting music.

    What’s the project you got going on at your African Jazz Village club in Addis, and why is it so important to you?

    As an African and an Ethiopian, I know more African musicians in Europe than Africa because we have no communication. So, this is what we are working on. We have a project called ‘East African Fusion.’ This [project] will be one way, at least, for these Eastern African musicians to get together, to know each other, to play together, and share [their] experiences with East African music.

    We started with Tanzania, [Leo Mkanyia & The Swahili Blues Band] a fantastic group. They [were] here for about one month. It is a beautiful project—the fusion between Ethiopia and Tanzania. I hope this project will go on for a while. Earlier we did a music called the “Ethio-Kenya Fusion” with Eddie and Tabu Studios. It was a very beautiful experience, very nice.

    Probably next week we’ll have a group coming from Uganda. Then, we’re working on another group from the Congo to come over, and also Kenya as well. After that, we are planning to get to Senegal and Western Africa. As soon as we just put the Eastern Africa together and see how it works, and see how it promotes East African music and art… we will try to get them from Senegal to come over. And I hope that in the future, we all somehow get together and develop our own music. We want African music to come out from Africa instead of coming from outside to us.

    As we approach the 50th anniversary of Ethio-jazz, and the release of your A’fro-Latin Soul’ LPs, what were some of your influences when you were in New York creating the sound?

    As you know, all these rhythms we’re talking about were born in Africa. And I’m an African. You have to listen to the combination of this music. We have five notes and four different modals in Ethiopia. That’s what I have used. The [latin] rhythm is one part of that combination of Ethio-jazz. And there is one part, [the latin rhythm] you’re talking about, you find this rhythm in the southern part of Ethiopia. You find mambo, you find ‘cha-cha-cha,’ and you find the basics of bossa nova. Everything here you find. Our contributions. What we’ve done.

    Ebo Taylor and Gyedu-Blay Ambolley in Ghana have made similar claims about funk rhythms and the music of their Northern tribes. They point out how the Northern Fra Fra tribe has rhythms that are strikingly similar to funk. They claim James Brown was a Fra Fra man.

    That’s what we've talking about! You see Michael Jackson’s moonwalk? That’s a Tigrigna dance. The thing is, Africa has contributed so much. The bush people, those are the people who created musical instruments, different scales, different dances, different hairstyles… different artistic things, which the whole world is using now. You can see it in Southern Ethiopia. There are two types of diminishes scales that Charlie Parker used to create modern jazz. These tribes in the South use one of those diminishing scales. That’s why Ethio-jazz has respect all over the world. Because it’s basically all of these kinds of things put together. We’re talking about world music. We’ve been doing this since a long time ago.

    Ed.'s Note: Juan Gomez curates the music blog Digging 4 Gold and is a co-founder of the annual Umoja African Festival in California. The interview first appeared on Okayafrica.

    Source:The Reporter Ethiopia

    May 2,2015

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  • Ethiopian cinema focuses on prostitution!!!

    Ethiopian scriptwriter and film director Hermon Hailay says she grew up close to prostitutes.

    "I know them as young, beautiful women, mothers, sisters and friends," she tells me at a popular cinema in the middle of Ethiopia's capital, Addis Ababa.

    "I always wanted to tell their story, because I know it well. As a kid, I did not see the shame in what they do."

    At just 28, Ms Hermon has already written and directed three feature films all tackling social issues like poverty and the perils of rural to urban migration.

    She was getting ready to travel to Burkina Faso for the Fespaco awards, where her latest film, Price of Love, has been nominated for the top prize.

    It follows the life of a young taxi driver who in the course of his job falls in love with a prostitute.

    Hermon Hailay speaks about her latest film Price of Love

    He is then forced to confront his past, having been raised by his mother, who also earned her living from prostitution.

    This is not uncommon in Ethiopia where prostitution is widespread, but is at times spoken of in low tones.

    Despite the country's impressive and fast-growing economy, a large part of the population still lives on under a dollar a day.

    Every evening, heavily made up "business ladies", as they are called, line up on Addis Ababa's streets in short skimpy dresses.

    An Ethiopian film poster in Addis Ababa, Ethiopia Cinemas showing the latest releases are popular in Addis Ababa

    "In the three movies I have done before, I had small roles of prostitutes and I always wanted to have a major role in one of them," says Ms Hermon.

    "It's of course a very controversial topic and people ask me why I include such roles in my movies but I think we have never told enough, and if we think prostitution is bad, we should change that by loving them, not shunning them - that is the message of my movie."

    'Change a life'

    Ethiopia is full of film lovers and most evenings you will see long queues at local cinema halls showing the latest Amharic language and Western releases.

    "I have seen the trailer and it's a movie I just can't wait to watch because it's not only based on reality but more importantly has a message in it," says Arega Bekele, who runs a restaurant often frequented by people leaving a nearby cinema.

    Twenty-eight-year-old Meseret, who was in a cinema queue and had seen the trailer, agrees.

    "Out there, one of those beautiful young ladies will watch that movie and it will change her life forever," she says.

    Across town at a restaurant frequented by middle class Addis Ababans, I met three young people having their lunch who had seen Price of Love.

    They were more critical about the film, feeling it did not offer anything new.

    "This is just a regular story that has been told over and over again in Ethiopia," says one of them, an office manager.

    "It's of course a difficult issue to tackle here and many young girls are just getting into it because of the money they get," she says.

    Hermon Hailay at a cinema cafe in Addis Ababa, Ethiopia Hermon Hailay has written and directed three feature films taking on social issues

    But while there may be critics, many agree that Ms Hermon deserves praise for bringing the Ethiopian film industry into the limelight.

    Price of Love was filmed by a crew of just eight people - all Ethiopians.

    Max Conil, a producer born and raised in the UK, was a consultant on the film and says their work ethic and dedication was exceptional.

    "It doesn't matter if they win at Fespaco or not. This is already a big win not only for them but also Ethiopia's film industry," he says.

    Ms Hermon believes Ethiopian films can compete with the best in the continent and on the international scene.

    "Just look at our neighbours Kenya, beyond to Nigeria and South Africa, we have the culture, the stories and the people, we can be like them," she says.

    Source:BBC Africa

    04 March 2015

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  • Sweet Honey meets “Ethiopian Spice-Girls”

    February is Black History Month, and the US Embassy in Addis Ababa is celebrating it across Ethiopia with cultural and educational events highlighting the contributions of African Americans, and in particular African American women, have made in the fields of music, art, politics and business.

    The month’s celebration opened this week by Sweet Honey in the Rock, a noted performance ensemble rooted in African American history and culture. The ensemble  together with the Ethiopian musical group Yegna performed to the delight of attendees, reports Henok Reta.

    “America was not built for black people,” Akon, a Senegalese-American recording artist, told the Qatar-based Aljazeera news network on the eve of the famous Black History Month. The comment may sound a bit odd coming from an African American; however, his remark came after the US went through a series of riots after an incident in Ferguson, Missouri, a couple of months ago. Following the news that the grand jury would not indict a white police officer for shooting unarmed black teenager, Michael Brown, thousands of African-Americans took to the streets protesting the decision. 

    According to an article in The Washington Post, for enemies and friends [of the US] around the world, who had been following the case for months, the night was further proof of the maladies affecting America. The shocking footages looked like they are the ones seen during the Arab Spring and the crisis in Ukraine. The broader question about what this means for the American society is yet to be answered. In Germany, the conservative newspaper, Frankfurter Allgemeine Zeitung, argued that the underlying reasons for the violence in Ferguson are deep-rooted in the American society. “The fact that racism exists in America is indisputable—but this racism is not only directed in one direction,” the paper wrote. Still, the issue remains critical for a country that has long crossed the boundaries of color difference and inequality. It is at the backdrop of this and similar incidents that the United States of America is celebrating Black History Month. 

    People and organizations across the country are holding events to commemorate pioneers such as Rosa Parks, Thurgood Marshall and Jackie Robinson. The tradition of celebrating Black History Month has widely been seen as an influential platform where Americans come together to find a common ground. Americans who are away from home are also holding celebrating Black History Month at their embassies and other venues reaffirming that America is a land for all colors and creeds. Themed “A Century of Black Life, History and Culture”, this year’s Black History Month started celebrations in Ethiopia featuring Sweet Honey in the Rock, a musical team of black American women based in Washington DC.

    Sweet Honey in the Rock is an all-woman, African-American a cappella ensemble. They are an American Grammy Award winning (and many times nominated) troupe who express their history as African-American women through song, dance, and sign language. Originally a four-person ensemble, the group have expanded to five-part harmonies, with a sixth member acting as a sign-language interpreter. Although the members have changed over three decades, the group continue to sing and perform worldwide

    According to Carol Lynn Maillard, an original ensemble member, they have empowered their audience community through their music that promotes humanity and justice. Indeed, many black Americans have applauded them for their essential presence in the scene in which America has been uncovered. So, many hail the dynamic vehicles of a cappella singing and American Sign Language interpretation for the deaf and physically impaired one. “We say we are for all humankind so that we have to have a sign language for those not hearing what we sing,” Shirley Childress Saxton, sign language interpreter of the group, says. Having performed worldwide the group is now in Ethiopia, the land they call “epicenter” in the history of black people. And their performance at the American embassy in Addis Ababa on Monday was augmented by songs of freedom and victory.

    The Embassy that brought Sweet Honey in the Rock and Yegna, an Ethiopian girl group, together to celebrate the Black History Month made the event exciting. Yegna took the stage first with their hit single, Abet. They then performed five of their songs which aggressively promote girl empowerment. Yegna, which is translated as “ours”, is an English pilot project which aims at promoting girls’ empowerment through art. Nicknamed “The Ethiopian Spice-Girls” the five girls present music, drama and campaign to awakening the society that has long been favoring boys. “This is a somewhat unique and huge project,” Abegazu Kibrework Shiota, a renowned music composer and producer told The Reporter. He is the mentor and producer of the young artists who are now setting a new trend in Ethiopian music. Now, they have welcomed probably “guests of their career” as they cheerfully chatted and posed for photos with members of the Sweet Honey in the Rock. “It is an honor to perform with them on the same stage,” Lemlem Hilemichael (Mimi) said.

    Munit Mesfin, an Ethiopian musician who is also involved in the Yegna project, believes that it is exciting for the young musician to have met and perform with the Washington-based musicians. She said that the excitement would inspire them. The continent-wide project sponsored by the United Kingdom Department for International Development (DfID and the Nike Foundation a.k.a. Girls Hub would not stay active forever but will remain so with many of the young women who have listened to the music and the drama made by the group, according to members of the group. This special moment was astonishingly felt by some of the members of the Sweet Honey in the Rock. “They truly fascinated me. They appear to be wonderful musicians with big ideas,” Saxton said while praising Yegna.

    Saxton, who displayed a rather amazing sign language dance with the group, was the center of attraction during the performance. She caught every single rhythm played by the group. She brilliantly moved her hands expressing pity, joy and other messages conveyed in the music.

    Carol Lynn Maillard, Nitanju Bolade Casel and Aisha Kahlil played their songs without using a major musical instrument. Their noticeable musical instrument was a small kettle drum. Memorable songs including “Ella’s Song”, “In the Morning When I Rise”, “No Mirror in My Nana’s House” were played by the group. In fact, one of their greatest hits, “Ella’s Song” was presented in a pretty interesting manner. The freedom song was played in the South African – Soweto - style. The utterance, the old lullaby, and the whisper in the music were a stunning play of awesome harmony.

    Rooted in a deeply-held commitment to create music out of the rich texture of African-American legacy and traditions, the group possesses a stunning vocal prowess that captures the complex sounds of Gospel, Blues and African chants. Accompanied by percussion instruments, they produced soulful harmonies and intricate rhythms. “The most amazing part of their music is improvising jazz in the traditional gospel hymns,” Samuel Yirga, an Ethiopian pianist, said. He attended and joined them at Mama’s Kitchen a day after their performance at the embassy. He says that the energy and the unique voice they have is exceptional. In fact, several other Ethiopian musicians have paid their admiration to the group. Pianist Girma Yifrashewa, Bass-player Henock Temesgen, and Guitarist Girum Mezmur were amongst the renowned Ethiopian musicians who applauded Sweet Honey in the Rock.

    During their career, Sweet Honey in the Rock have addressed topics, including motherhood, spirituality, freedom, civil rights, domestic violence, immigration issues, and racism. This was echoed by the assistant secretary for African Affairs, Linda Thomas-Greenfield. In a speech she made regarding the importance of celebrating the history of African-Americans she praised those who dedicated themselves to restore the American values of these days. And the emergence of this group founded by Bernice Johnson Reagon in 1973 was surely significant, she stated. Ambassador Patricia Haslach and Foreign Minister Tedros Adhanom (PhD) also honored the African Americans in general and prominent figures in the history of African American music. The name of the group was derived from a song, based on Psalm 81:16, which tells of a land so rich that when rocks were cracked open, honey flowed from them, according to the script on their discography. Honey, an ancient substance, sweet and nurturing, rock an elemental strength, enduring the winds of time, can best describe the ladies, according to the audience.

    According to their schedule, the group would travel to Bahir Dar town of the Amhara Regional State to perform. On their way back to the capital they would perform at Mekane Yesus Jazz School to inspire jazz students who have little chance of attending such a world-class collection. According to the musicians, this would become a greater opportunity for the youth who would like to become jazz musicians. For many Ethiopians such a genre of music may not be interesting because it is less popularity here but their music would gain much acceptance, according to a young musician at Addis Ababa University Yared School of Music. The influence of jazz by some acclaimed musicians has started to revive amongst the youth, he said. Mulatu Astatke (PhD), founder of Ethio-Jazz, and his fellow citizens who went to music school abroad have struggled to provide the audience with an alternative. For instance, Henock Temesgen, a graduate of Berklee Music College in Boston has aired his jazz selection on one of the popular radio stations in the capital for the past few years. That Ethiopians are now being introduced to the Black History Month. The precursor to Black History Month was created in 1926 in the United States, when historian Carter G. Woodson and the Association for the Study of Negro Life and History announced the second week of February to be "Negro History Week." This week was chosen because it coincided with the birthday of Abraham Lincoln on February 12 and of Frederick Douglass on February 14, both of which dates Black communities had celebrated together since the late 19th century. 

    Selamawit Tegene, who was one of the attendees of the concert, felt the essence of the celebration as she went deep in the music. “I was visualizing the history of black people as soon as I heard their African chants,” she said.

    On the other hand, there are those who criticize the whole idea of Black History Month sparking an annual debate about the continued usefulness and fairness of a designated month dedicated to the history of one race. Some hold concerns about black history being delegated to a single month and the "hero worship" of some of the historical figures often recognized.

    Renowned Hollywood actor, Morgan Freeman, a critic of Black History Month, said: "I don't want a black history month. Black history is American history." Freeman also argued that there was no White History Month, because white people did not want their history relegated to just one month.

    Source.:The Reporter Ethiopia

    07 Feb 2015

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  • የ2006 ዓም የበጎ ሰው ሽልማት አሸናፊዎች ተሸለሙ


    ከ120 ተጠቋሚ ኢትዮጵያውያን መካከል በበጎ ሰው ዳኞች የተመረጡት ሰባትኢትዮጵያውያን ‹በጎ ሰዎች› ቅዳሜ ግንቦት 30 ቀን 2006 ዓም በኢሊሊ ሆቴል በተከናወነ ሥነ ሥርዓት ተሸለሙ፡፡

    የመንግሥት ባለ ሥልጣናት፣ የሃይማኖት አባቶች፣ ታዋቂ ሰዎች፣ ከየትምህርት ቤቱየተጋበዙ ወጣቶችና ሌሎችም በተገኙበት በተከናወነው የሽልማት ሥነ ሥርዓት ላይ በግብርና፣ ኢንዱስትሪና ኢንተርፕርነርሺፕ ዘርፍወ/ሮ ቤተ ልሔም ጥላሁን፣ በማኅበራዊ አገልግሎት ዘርፍ ብጹዕ አቡነ ዮናስ፣ በርዳታና ሰብአዊ ሥራ ዘርፍ ዶክተር በላይአበጋዝ፣ መንግሥታዊ  የሥራ ኃላፊነትን በመወጣት ዘርፍ አምባሳደርቆንጂት ሥነ ጊዮርጊስ፣ በጥናትና ምርምር ዘርፍ አምባሳደር ዘውዴ ረታ፣ በቅርስ፣ ባሕልና ቱሪዝም ዘርፍ አብዱላሂ ሸሪፍ፣ በኪነጥበብ ዘርፍ ደግሞ አባባ ተስፋዬ ሣሕሉ ተሸልመዋል፡፡

    ሽልማቶቹን የተለያዩ ታዋቂ ኢትዮጵያውያን የሸለሙ ሲሆን ከተሸላሚዎቹ መካከልአምባሳደር ዘውዴ፣ አምባሳደር ቆንጂትና ወ/ሮ ቤተ ልሔም ጥላሁን ለሥራ ከሀገር ውጭ በመሆናቸው በተወካዮቻቸው በኩልተቀብለዋል፡፡

    ለሀገር በጎ ሥራ መሥራትንና ያለውንም በጎ ተጽዕኖ በተመለከተ ዶክተር እሌኒ(የ2005የበጎ ሰው ሽልማት ተሸላሚ) እና ጋዜጠኛ ቴዎድሮስ ጸጋየ ንግግር ያደረጉ ሲሆን ገጣሚ አበባው መላኩና ገጣሚ ምንተስኖት ደግሞግጥሞችን አቅርበዋል፡፡ 

    የመዝጊያ ንግግሩን ሲስተር ዘቢደር ዘውዴ የሜሪ ጆይ ኢትዮጵያ መሥራችና የ2006 የበጎ ሰው ሽልማት ዕጩ አቅርበዋል፡፡ በመጨረሻም የአምባሳደር ልብስ ስፌት ባለቤት አቶ ሰይድ ለአባባ ተስፋየ አሥር ሺ ብርና ሙሉ ልብስ ሲሸልሙ የሊንከን ዩኒቨርሲቲ ተማሪዎችም ለሜሪ ጆይ አሥር ሺ ብር ለግሰዋል፡፡

    ዳሽን ቢራ መርሐ ግብሩን በክብር ስፖንሰር አድርጓል

    ሸገር ሬዲዮ፣ ኢቢኤስ ቴሌቭዥን፣ ኢሊሊ ሆቴል፣ ምርፋቅ ካፌና ሬስቶራንት አጋሮቻችን ሆነው ለሰጡን አገልግሎት እናመሰግናለን
    ምንጭ ዳንኤል ክብረት ፔጅ

     በዚህ አጋጣሚ የኢትዮቤስት ድህረ ገፅም ለዲያቆን ዳንኤል ክብረት ያለውን አድናቆትና አክብሮት ለመግለፅ ይወዳል፤፤   የሠራ ይወደሳል ይከብራል ይከበራል፤ያልሰራው ደግሞ ከሰራው ይማራል፤፤ጥሩ ጅምር ነው በዚሁ በደንብ ተንጠናቅሮ እንዲሄድ እንመኛለን

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  • የቴዲ አፍሮ እና የኮካኮላ ውዝግብ በፌስቡክ ዘመቻ ተራገበ!!!!


    የቴዲ ሙዚቃ ከሻኪራ እና ከሎፔዝ ጋር በዓለም ዋንጫ አልበም አልተካተተም የቴዲ ሙዚቃ “ጥራት ይጐድለዋል አይጐድለውም” “ለህዝብ ይለቀቅ - አይለቀቅ” በሚል ውዝግብ አስነስቷል በፌስቡክ ኮካ ኮላ ላይ ስለተጀመረው ዘመቻ ታዋቂ የፌስ ቡክ ፀሐፊዎች ምን ይላሉ? በብራዚል ለሚካሄደው 20ኛው የዓለም ዋንጫ የኮካ ኮላን መሪ ዘፈን እንዲዘፍን ተጋብዞ ዘፈኑ ከተዘጋጀ በኋላ ከደረጃ በታች ነው በሚል ኮካ ኮላ ከአርቲስቱ ጋር ውሉን በማቋረጡ የድምፃዊ ቴዎድሮስ ካሳሁን (ቴዲ አፍሮ) አድናቂዎች “የኮካ ኮላን ምርት አትጠጡ” የሚል ዘመቻ ጀመሩ፡፡ እንደሚጠቁመው፤ ቴዲ ዘፈኑን እንዲሰራ ከኮካ ኮላ ኩባንያ በቀረበለት ግብዣ፣ ፕሮጀክቱ ኢትዮጵያንና ቴዲን በዓለም ዋንጫ ተመልካቾችና በዓለም አቀፍ ደረጃ በበጐ ለማስተዋወቅ ይጠቅማል በሚል ግብዣውን በደስታ እንደተቀበለው በአርቲስቱ ድረገፅ ላይ የሰፈረው መረጃ ይጠቁማል፡፡ 
    የቴዲ አፍሮ ሙዚቃ ቪዲዮ ክሊፕ “ማንዳላ ቲቪ” በተባለውና የኮካ ኮላ የመካከለኛ፣ የምስራቅና የምዕራብ አፍሪካ ወኪል በኩል ተሰርቶ መጠናቀቁንና ለስርጭት ወደ ኮካ ኮላ መላኩን የቴዲ አፍሮ ድረገፅ ይገልፃል፡፡ 
    የኮካ ኮላ የኢትዮጵያና የኤርትራ ብራንድ ማናጀር የሆኑት አቶ ምስክር ቪዲዮውን አምጠውት ካሳዩዋቸው በኋላ፣ በጣም ደስታ እንደፈጠረባቸው የገለጸው ድረ-ገፁ፤  ከጥቂት ጊዜያት በኋላ ብራንድ ማናጀሩ መጥተው “ቴዲ በቪዲዮው ውስጥ ያለው ተሳትፎ ከደረጃ በታች በመሆኑና ለክብሩ ስለማይመጥን ለህዝብ አይለቀቅ” ማለታቸውን ድረ- ገፁ አመልክቷል፡፡ ቪዲዮው የጥራት ደረጃውን የጠበቀ ስለመሆኑ ለማሳመን ብንጥርም በቂ ምላሽ አልተገኘም ያለው የድረ-ገፁ መረጃ፤ የማሳመን ጥረቱ እንዲቀጥል መወሰኑን ጠቁሟል፡፡ 
    በአሁኑ ወቅት የቴዲ አፍሮ አድናቂዎች በፌስቡክ ኮካ ኮላ እንዳይጠጣ የሚል ዘመቻ የጀመሩ ሲሆን በዘመቻው ዙሪያ ታዋቂ የፌስ ቡክ ፀሐፍት ለአዲስ አድማስ አስተያየታቸውን ሰጥተዋል፡፡  
    ኮካ ኮላ ለምን ሙዚቃው እንዳይለቀቅ እንደወሰነ ለማጣራት የኮካ ኮላ የኢትዮጵያና የኤርትራ ብራንድ ማናጀር ለሆኑት አቶ ምስክር ሙሉጌታ በተደጋጋሚ ብንደውልም ምላሽ ባለማግኘታችን ምላሻቸውን ለማካተት አልቻልንም፡፡   
    “በደፈናው ቦይኮትን ጥሩ ነው መጥፎ ነው ለማለት እቸገራለሁ”
    በፌስቡክ ገፁ ማህበራዊና ፖለቲካዊ ጉዳዮችን በመፃፍ ብዙ ተከታዮችን ያፈራውኢዮብ ምህረት አብ፤ አንድን ድርጅት ቦይኮት ማደረግ አስፈላጊ ነው አስፈላጊ አይደለም የሚለውን ጉዳይ በደፈናው ለመደምደም እንደሚቸገር ገልፆ፤ ዋና ትኩረት መደረግ ያለበት ቦይኮት እናድርግ ብለን የተነሳንበት አላማና ግብ ላይ መሆን አለበት ይላል፡፡ “በአሁኑ ሰዓት ፌስ ቡክ ላይ በዛ ያሉ ሰዎች ተፅዕኖ ማምጣት ጀምረዋል” የሚለው ኢዮብ፤ እነዚህ  ሰዎች ቦይኮት እናድርግ (የአንድን ኩባንያ ምርት አንጠቀም) ብለው የሚነሱበት ሃሳብ አዎንታዊ ወይም አሉታዊ ተፅዕኖ ሊያመጣ ይችላል ብሏል፡፡ 
    አንዳንድ ሰዎች ሴራን ለመጠንሰስና ሆን ብለው ግለሰብን ወይም ድርጅትን ለመጉዳት የሚያደርጉት ሲሆን ሌሎች ደግሞ በምክንያትና አዎንታዊ ጐኑን በማሰብ ቦይኮትን ይጠቀሙበታል ያለው አስተያየት ሰጪው፤ ቦይኮት ማድረግ ለጥሩም ለመጥፎም ጉዳይ ስለሚውል አስፈላጊ ነው አስፈላጊ አይደለም የሚል ቁርጥ ያለ መደምደምያ ላይ ለመድረስ  ያስቸግራል ብሏል፡፡ 
    “ቦይኮትን በዓለም አቀፍ ደረጃ በጣም ስስ የሆነ ስሜት ያላቸው ግለሰቦች (ድርጅቶች) እንደሚፈሩት የተረዱ ሰዎች የሚጠቀሙበት ነው” ያለው  የፌስቡክ ፀሐፊው፤ እነዚህ ነገሮች ባሉበት ሁኔታም ቢሆን መጥፎም ጥሩም ለማለት አስቸጋሪ መሆኑን ጠቁሞ፤ ነገር ግን ቦይኮት የሚባለው ነገር ተፅዕኖ እንዳለው እንደሆነ እያየን ነው ይላል - በቅርቡ በበደሌ ቢራ ላይ የደረሰውን በመጥቀስ፡፡ 
    “አስደንጋጩ ነገር ሰዎች  ቦይኮትን እንደሥራ ይዘው መንቀሳቀስ መጀመራቸውና ተፅዕኖ መፍጠር መቻላቸው ነው” ይላል - ኢዮብ፡፡ አርቲስት ቴዎድሮስ ካሳሁ (ቴዲ አፍሮ) ስለ ምኒልክ የተናገረውን ጉዳይ ተከትሎ ከበደሌ ቢራ ጋር በነበረው የሙዚቃ ድግስ ስምምነት ላይ ተፅዕኖ ማሳደሩን አስታውሶ፤ በደሌን ቦይኮት እናድርግ በመባሉ ኩባንያው ከአርቲስቱ ጋር የገባውን ውል እንዲሰርዝ አስገድዶታል ብሏል፡፡ 
    “ቴዲ አፍሮ በጣም ተወዳጅ ከመሆኑ የተነሳ በኦሮምኛ ተናጋሪዎችና በኦሮሚያም ክልሎች ተቀባይነት ነበረው” ያለው አስተያየት ሰጪው፤ በአሁኑ ሰዓት ግን ለቴዲ ያላቸው ግምት ጥሩ እንዳልሆነ እየሰማሁ ነው፤” ሲል ቦይኮት የግለሰብ ስምና ዝና ላይ የሚያደርሰውን ጉዳት ገልጿል፡፡ ያም ሆኖ ቦይኮት መቶ በመቶ መጥፎ ነው ለማለት እቸገራለሁ፤ አንዳንድ ጊዜ አዎንታዊ ጐንም አለው ይላል፡፡ “ላሰምርበት የምፈልገው ቦይኮት ለማድረግ የምንነሳበት ሃሳብ ነው፤ የግል ስሜታችንን ለማንፀባረቅ ነው፣ ሆን ብለን አንድን ግለሰብ (ድርጅት) ለማጥቃት ነው ወይስ ምክንያታዊ ሆነን የአገራችን ጉዳይ አንገብግብቦን? የሚለው መነሻ ሃሳባችን ቦይኮቱን በመጥፎነት ወይም በጥሩነት ለመመደብ ያስችላል - ብሏል፡፡ 
    ለምሳሌ ቴዲ አፍሮ አለ የተባለው ነገር እውነት ከሆነ፣ ያንን መናገሩ ትክክል አይደለም፡፡ ስለዚህ በደሌን ቦይኮት አድርጐ ኮንሰርቱን መሰረዝ፣ ቴዲ ስህተቱ እንዲገባውና ለወደፊቱም ጥንቃቄ እንዲያደርግ  ከስህተቱም እንዲማር ይረዳዋል ሲል አስተያየቱን ሰጥቷል፡፡ 
    የኮካ ኮላን እና የቴዲ አፍሮን ጉዳይ በተመለከተ አስተያየት ሰጪው ሲናገር፤ ኮካ ኮላ እንዲህ አይነት ውሳኔ ላይ ሲደርስ ዝም ብሎ ከመሬት ተነስቶ አይደለም፤  ቴዲ አፍሮ ታዋቂና ተፅዕኖ ፈጣሪ ነው፤ ሆኖም ኮካ ጉዳዩን አስቦበት እና ሁሉን ነገር መርምሮ  እንደሚያደርገው ገልጿል፡፡ ይሁን እንጂ ኮካ ኮላ ቦይኮት ቢደረግ ይሄ ነው የሚባል ተፅዕኖ ይፈጠርበታል ብዬ አላምንም፤  ለዚህም ምክንያቱ በመላው አለም ያለ ትልቅ ኩባንያ በመሆኑ ተወዳጅነቱን ጠብቆ የዘለቀ ነው ብሏል፡፡ 
    “ህዝቡም ኮካ ኮላን ቦይኮት አድርጐ እስከመጨረሻው መዝለቅ አይችልም፤ በወረት ሆይ ሆይ ብሎ ይተወዋል እንጂ” ሲል ሃሳቡን ገልጿል፡፡ “ቦይኮት” መጥፎ ድርጊቶችን ለመቃወም ይረዳል  ለምሳሌ የህፃናት ጉልበት የሚበዘብዝ አንድ ኩባንያ ቦይኮት መደረግ አለበት” ያለው ኢዮብ፤ “አንድ ታዋቂ አርቲስት ስራህ ከደረጃ በታች ነው ስለተባለ ኮካን ቦይኮት ማድረግ ነውር ነው ወይም ፅድቅ ነው ማለት አግባብ አይደለም” ሲልም አስተያየቱን ቋጭቷል፡፡ 
    “አንድን ድርጅት ቦይኮት ማድረግ በራሱ አፈና መፀፈም ነው”
    (ደመቀ ከበደ) የሚዲያ ባለሙያ
    በፌስ ቡክ ገፁ የተለያዩ ግጥሞችንና ትችቶችን እንዲሁም ሃሳቦችን በማቅረብ የሚታወቀው የሚዲያ ባለሙያው ደመቀ ከበደ በበኩሉ፤ ቦይኮት በሚለው ሃሳብ እንደማያምን ገልፆ  የአንድ ኩባንያን ምርት ከመጠቀም እንታቀብ ማለት በራሱ አፈና መፈፀም ነው ይላል፡፡ ማህበራዊ ሚዲያው ምክንያታዊ የሆኑ ፀሐፍት የሚሰባሰቡበት መሆን አለበት የሚል ጠንካራ እምነት እንዳለው የገለፀው ደመቀ፤ የቦይኮት ምንጩ ጽንፈኝነት ነው ባይ ነው፡፡ “ለእኔ በሁለት ፅንፍ መሃል መሄድ አይመቸኝም” የሚለው ፀሐፊው፤ በሁለት ጽንፎች መሃል ተጐጂው ማህበረሰቡ ነው ይላል፡፡ በምሣሌ ሲያስረዳም ሰሞኑን በማህበራዊ ሚዲያዎች “ኮኮ ኮላን አትጠጡ” የሚል ቅስቀሳ መጀመሩን ይጠቅሳል፡፡ 
    አስተያየት ሰጪው እንደሚለው፤ ኮካኮላ አለማቀፍ መጠጥ እንደመሆኑ ኢትዮጵያ ውስጥ ተጠጣ አልተጠጣ ኩባንያውን ብዙም አይጐዳውም፤ አብዛኛው ማህበረሰብ ኮካን የሚጠጣውም የሚሰጠውን ጥቅም አስቦ እንጂ ግለሰቦች ጠጣ አትጠጣ ስላሉ አይደለም ብሏል፡፡ 
    “ዛሬ ኮካ በቅስቀሳው መሠረት ኮካ ባይጠጣ ከኩባንያው ይልቅ ተጐጂ የሚሆኑት ኢትዮጵያ ውስጥ ምርቱን በማከፋፈል የእለት ጉርሣቸውን የሚያገኙት አከፋፋዮች፣ ሬስቶራንቶችና የመሳሰሉት የንግድ ተቋማት ናቸው” ያለው ደመቀ፤ “ሃገሪቱም ከኮካ የምታገኘውን ገቢ ታጣለች፤ ይህ ማለት ግን መንግስት ይጐዳል ማለት አይደለም፤ ህዝብ ነው የሚጐዳው” ብሏል፡፡ 
    ኮካ ኮላን ከመጠጣት እንቆጠብ (ቦይኮት እናድርግ) የሚለው ቅስቀሳ የመጣው ኩባንያው ከቴዲ አፍሮ ጋር የነበረውን ውል መሠረዙን ተከትሎ እንደሆነ ያስታወሰው አስተያየት ሰጪው፤ “ስሜታዊ ሆኖ ምርቱን ከመጠቀም እንቆጠብ ከማለት ይልቅ ለምን ውሉ ተቋረጠ፣ ስህተቱ የቱ ጋ ነው ያለው” የሚለውን መመርመር የተሻለ ነው ባይ ነው፡፡ 
    የብሔራዊ ሚዲያው ጥንካሬ እየጎላ የሚመጣው አመዛዛኝ የሆኑ ፀሃፍት ተሳትፎ ሲያደርጉበት ነው የሚለው ደመቀ፤ አሁን ያለው አይነትን የዘመቻ ስራ የሚቀሰቅሱና የሚያካሂዱ ሰዎች ዘመቻቸው ፋይዳቢስ ከመሆኑም በላይ ማህበራዊ ሚዲያው ሊጫወት የሚገባውን በጐ ሚና የሚያዳፍን ነው ሲል ይቃወማል፡፡ 
    ፌስ ቡክ በአሁን ሰአት በሁለት ፅንፎች መሃል ብቻ መጓዝን የሚፈቅድ ነው ያለው አስተያየት ሰጪው፤ ወይ ተቃውሞ ወይ ድጋፍ እንጂ መሃል ላይ ሚዛናዊ ለመሆን መሞከር እንደ ነውር የሚቆጠርበት መድረክ ነው ብሏል፡፡ እሱ በሚፅፋቸው ሚዛናዊ ፅሁፎች በተደጋጋሚ  ዘለፋ እንደሚሰነዘርበት ደመቀ ይናገራል፡፡ መሰል ስድቦችንና ፀያፍ ነገሮችን በመሸሽ ጥሩ ጥሩ ሃሳብ ያላቸው ብዕርተኞች ከመድረኩ እየሸሹ መሆኑንም አስተያየት ሰጪው ይገልፃል፡፡ 
    “ቦይኮት መጥፎ ነው ጥሩ ነው ማለት ያስቸግራል” 
    ዳንኤል ብርሃነ 
    (የህግ ባለሙያና የHornaffairs.com ብሎግ ዋና አዘጋጅ)
    Hornaffairs.com በተባለው ድረ - ገፁ ላይ በሚያሰፍራቸው የተለያየ ይዘት ያላቸው ጽሑፎች የሚታወቀው ዳንኤል ብርሃነ፤ ቦይኮት በድፍኑ መጥፎ ነው ጥሩ ነው ለማለት አስቸጋሪ እንደሆነ ይገልፃል፡፡ ቦይኮት አስፈላጊ የሚሆንበትም የማይሆንበትም ጊዜ መኖሩን እንዳለ የሚገልፀው ዳንኤል፤ “ለምሳሌ “ቦይኮት በደሌ”ን ብንወስድ አርቲስት ቴዲ አፍሮ በእንቁ መጽሔት ላይ የተናገረው ተቆርጦ ቢወጣም ጥሩ አልነበረም፤ በመሆኑም ቦይኮት መደረጉ አግባብ ነው” ይላል፡፡ የኮካንና የቴዎድሮስ ካሳሁንን ጉዳይ በተመለከተ በሰጠው አስተያየትም፤ የቴዲ አፍሮ ዘፈን ከደረጃ በታች ነው ስለተባለ ቦይኮት ይደረግ ማለት ቀርቶ ለመቆጣት መነሳት አግባብነት እንደሌለው ይናገራል፡፡ 
    “ቴዲ አፍሮ በኮካ ኮላ በደል ደርሶበታል ተበድሏል ለማለት ሙዚቃውን ማዳመጥ ነበረብን፤ ሙዚቃውን አዳምጠንና አጣጥመነው ቢሆን ኖሮ ፍርድ ለመስጠት ያመች ነበር” ብሏል-ፀሐፊው፡፡
    ይህ ካልሆነም በቴዲ አፍሮም ሆነ በኮካ ኮላ በኩል ተጨባጭና አጥጋቢ መረጃ ወጥቶ ቢሆን ኖሮ ለፍርድ ያመች ነበር የሚለው ዳንኤል፤ ይህ ባልሆነበት ሁኔታ ኮካን ቦይኮት ለማድረግ በቂ መነሻ አለ ብዬ አላምንም ብሏል፡፡ ነገር ግን በኮካ ኮላ በኩል እንደ አገር ያጣነው እድል አለ ይላል፡፡ 
    “ኮካ ኮላ መጀመሪያውኑ የቴዲን ሙዚቃ ብቻ ይዞ ከሚቀመጥ ተጠባባቂ አርቲስቶች ቢያዘጋጅ ኖሮ፣ የቴዲ ከደረጃ በታች ነው ሲባል ተጠባባቂውን ተክቶ አገራችን እድሉን መጠቀም ትችል ነበር” ብሏል፡፡ ኮካኮላ ይህን ባለማድረጉ ያጣነው እድል ያስቆጫል ሲልም አስተያየቱን ሰንዝሯል፡፡ 
    “ቦይኮት አስፈላጊ ነው ብዬ አላምንም” 
    (አገኘሁ አሰግድ፤ የፌስቡክ ፀሀፊ)
    በሶሻል ሚዲያው ንቁ ተሳትፎ በማድረግ በርካታ ተከታዮችን ያፈራው ፀሐፊ አገኘሁ አሰግድ፤ ቦይኮት አስፈላጊ ነው ብሎ እንደማያምን ይናገራል፡፡ ምክንያቱን ሲያስረዳም፤ ፌስ ቡክ ምሁራንና በምክንያታዊነት ታግዘው የሚፅፉም የሚያነቡም ሰዎች የሚታደሙበት ባለመሆኑ በአጠቃላይ ቦይኮት አስፈላጊ አይደለም የሚል ፅኑ እምነት እንዳለው ገልጿል፡፡ ሶሻል ሚዲያው የተለየ የእውቀት ደረጃ ያለው የማህበረሰብ ክፍል የሚታደምበት በመሆኑም አንዳንዴ ማድነቅና መውደድን እያምታታን ቦይኮት ድረስ እናደርሰዋለን ያለው አገኘሁ፤ እንዲህ አይነት ነገሮች አስተሳሰብ ላይ ችግር ስለሚፈጥሩ በአጠቃላይ ቦይኮት የሚባለውን ሃሳብ እንደማይቀበለው  ይናገራል፡፡ 
    “ቦይኮት ከፅንፈኝነት እንደሚመጣ አምናለሁ” የሚለው ፀሐፊው፤  ቦይኮት ማድረግ ማለት የእኔ ብቻ ትክክል ነው በሚል ሀሳብ ተነሳስቶ የሌላውን መርገምና መኮነን ነው ይላል፡፡ “የራስን አሸብርቆና አዳንቆ የሌላውን ጥቁር መቀባት ደግሞ የእኔ ብቻ ትክክል ነው በሚል ሀሳብ ልዩነቶች እንዳይስተናገዱ ማነቆ ይሆናል” ሲል አስረግጦ ይናገራል፡፡ አንድ አካል አንድ ጥግ ላይ ሆኖ ሌላውን ጥግ ማንቋሸሽና ማጥላላት የፅንፈኝነት መገለጫ በመሆኑ፣ “እከሌ የተባለ ድርጅት ወይም አካል እንዲህ ስላደረገ ምርቱን መጠቀም እናቁም” ማለት ከፅንፈኝነት ውጭ ሌላ ስም የለውም ብሏል፡፡ 
    “ቦይኮት ፈፅሞ ስህተት ነው ባልልም ጉዳቱ ግን ያመዝናል” ያለው አገኘሁ፤ ችግሮች ሲከሰቱ ያንን ቅሬታ የምንገልፅበትና ተቃውሞን የምናንፀባርቅበት በርካታ አማራጭ እያለ ቦይኮት ላይ መድረስ አይታየኝም ባይ ነው፡፡ ይሁን እንጂ ልዩ የሆነ ጉዳይ ሲያጋጥም ጉዳዩ በጥንቃቄ ተጠንቶ ጥቅምና ጉዳቱ ተመዝኖ ሊደረግ ይችላል ያለው አገኘሁ፤ ነገር ግን በትንሽ በትልቁ ውሀ ቀጠነ ተብሎ ቦይኮት የማድረግ ዘመቻ ለማንም ጥቅም እንደሌለው በአፅንኦት ይናገራል፡፡ 
    ቴዲ አፍሮን ተከትለው የመጡትን “ቦይኮት በደሌን” እና “ቦይኮት ኮካ”ን በተመለከተ ሲናገር፤ “እኛ አገር ተደናቂነትና ተወዳጅነትን እናምታታዋለን” ያለው ፀሐፊው፤ “ቴዲ አፍሮ ተደናቂም ተወዳጅም አርቲስት በመሆኑ እንደ እምነት ሁሉ አድርገው ያዩታል፤ በሶሻል ሚዲያ ደግሞ በቡድን የማሰብ ነገር በመኖሩ፣ ቴዲን የነካ የእኛ ጠላት ነው በሚል ኮካን ቦይኮት የማድረግ ዘመቻ ተከፍቷል” ብሏል፡፡ 
    “ዞሮ ዞሮ በእኔ እምነት የራስን ሀሳብና ፍላጎት ለማጉላት ሲባል፣ ሌሎችን መግፋትና ማንቋሸሽ በመሆኑ፣ እኔ ቦይኮት ባይኖር እመርጣለሁ፤  ይሄ ዓይነቱ ችግር የሚቀረፈው ግን ከስሜት ወጥተን ምክንያታዊ ሆነን ስናስብ ብቻ ነው” ያለው አገኘሁ፤ በእኛ አገር በሀሳብ ልዩነት የማመንና፣ የመቻቻል ባህላችን ደካማ በመሆኑ እነዚህን ደካማ ባህሎቻችንን ስናስወግድ ወደ ቦይኮት የምንሮጥበት አስተሳሰብ ይቀራል ብሏል፡፡ 
    ኮካ ኮላን ቦይኮት ለማድረግ የተጀመረውን እንቅስቃሴ በተመለከተ ሲናገርም፤ በኮካ ኮላ ጥንካሬም ሆነ በተለያዩ ምክንያቶች ዘመቻው በኩባንያው ላይ የሚያሳርፈው ተፅዕኖ እንደሌለ ገልጿል፡፡   

    Source Addis Admas

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